Is this qualification for me?

The Advanced Certificate is taught as a part-time course and as such, is ideal for those in full time employment.

The Advanced Certificate is for you if:

You are a graduate in any subject who would like to go into PR

You have been working in the PR industry at fairly junior levels for at least two years

What are the entry criteria?

Applicants for the Advanced Certificate in Public Relations course must have any one of the following:

• The CIPR Foundation Award
• Any recognized degree
• Two years' relevant full-time employment in public relations (or related sectors e.g. marketing, journalism) and five KCSEs grade C or above, one of which must be English Language
• The LCCIEB Group Diploma in PR, plus one year’s experience in PR

What are the benefits?

• Study for the CIPR Advanced Certificate and:
• Help advance your career
• Increase your confidence in the workplace
• Gain the theory to back up decision-making and underpin practice
• Adopt a more strategic and structured approach to PR
• Obtain an industry-recognized qualification

What will I learn?

The CIPR Advanced Certificate will provide you with a solid grounding in all of the key concepts, techniques, theories and skills needed to develop effectively as a PR practitioner.

You will focus on core topics such as:

• Communication theories
• Management skills
• Writing skills
• Media relations
• PR in practice
• The course will provide plenty of opportunities to build your practical skills as you work on case-studies.

The Advanced Certificate level involves investigating case histories in workshops with visiting practitioners and by reference to recommended texts.  Students will also be expected to draw on information to build case histories and find evidence for practical examples from a wide range of print and electronic media.

This module provides an in-depth knowledge of project management in the context of implementing a marketing proposal.

It gives you the skills to develop and deliver a justified management process to support the initiation, implemention, risk management and control of marketing projects.

The module also focuses on evaluating proposals for marketing projects. It looks at prioritising proposals according to fit-with-market conditions, organisational capacity, competitor activity and strategic management.

After studying this module, you will be able to:

Identify the organisation's information needs, scope of research and resource capability to underpin a business case to support a marketing project.

Develop an effective business case with justifications, financial assessments and consideration of the organisation's resource capacity and capability to deliver.

Undertake a risk assessment program and make suggestions on mitigating risk in order to achieve business and marketing objectives.

Design, develop and plan significant marketing programs using project management tools and techniques designed to deliver projects effectively in terms of quality and resources.

Integrate a range of marketing tools and techniques to support the development and implementation of a range of projects.

Monitor and measure the effectiveness and outcomes of marketing projects.