Is this qualification for me me?

The CAM Diploma in Marketing Communications will give you an in-depth understanding of the range of communications methods you can use in meeting business objectives. It is ideal for those working in (or intending to work in) marketing communications including agency side roles like copywriting and designing.

This qualification is for you if you already work in marketing and want to progress your career by improving your knowledge and skills at the strategic level.

What are the entry criteria?

One of the following:

• A level 3 qualification e.g. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in PR, etc.
• Any bachelors or masters degree or equivalent level 5 qualification.
• Sufficient marketing experience in a marketing communications role.
• Marketers with substantial experience, but no formal qualifications, can enrol in our

What are the benefits?

You will learn how to develop marketing communications and brand support activities, demonstrate skills needed to devise execute and analyze PR plans, manage and maintain a marketing communications database, gain an all-round of how good advertising is applied in practice and the role of all media (including digital media) in effective marketing.

What will I learn?

This qualification has five modules each with an assessment method of its own. The Marketing Planning Process

• Marketing & Consumer Behaviour
• Public Relations
• Direct Marketing & sales Promotion
• Advertising
• Integrated Media
• How will I be assessed?

Each module is assessed as follows:

Marketing and Consumer Behaviour

• A work-based assignment based on various findings within your company.

• A work-based assignment based on various findings within your company.

• A three-hour timed examination.

• A three-hour timed examination.

• A three-hour timed examination.

Except for the Marketing & Consumer Behaviour module which requires 60 hours, the other four modules require a minimum of 30 hours of study including guided learning.

How much does it cost and when does it run?

For details of cost and what is included, see tuition fees; and for start dates, see the timetable